Report: Nissan may revive Datsun brand


AP Photo/David Zalubowski

TOKYO - Japan's biggest business daily says Nissan Motor Co. may bring back the Datsun, the brand symbolic of the Japanese automaker's roots.

Nissan Chief Executive Carlos Ghosn has often talked about reviving the Datsun brand. The Yokohama-based automaker said Monday that it does not comment on future model plans.

The Nikkei, Japan's biggest business daily, reported Friday that Nissan may revive Datsun as early as 2014 for low-cost cars in emerging markets.

Datsun debuted in Japan in 1932, and hit American showrooms more than 50 years ago.

It was discontinued globally starting in 1981 to unify the model lineup under the Nissan brand. Nissan also makes the Infiniti luxury model nameplate.