Now You Can Kiss Prince William!

Britain's Prince William is melting hearts.

Or at least his wax figure is.

Madame Tussauds wax museum unveiled a wax figure of the handsome 23-year-old prince in London on Wednesday, Aug. 3.

Diane Moon , a spokesperson for the museum, said she expected Prince William to become the most popular male at the museum.

"I think Prince William is going to be the No. 1 male at Madame Tussaud's. You know we've got Robbie Williams and we've got Brad Pitt, but judging by the reaction this morning, I think all the ladies will make a bee line for Prince William." she said.

The 6-foot-thee (1.92 metres) figure took three months to make and cost nearly $200,000.

The museum chose to depict William in a casual pose wearing a lounge suit to reflect what they call a "laid-back personality."

Prince Williams has not yet been able to see the figure of himself.

The wax doll was created in collaboration with Clarence House, the official residence of Prince Charles and his sons.

The wax Prince William joins wax figures of other members of the British royal family, including Queen Elizabeth; his father, Prince Charles; and his mother, Princess Diana, who died in a 1997 auto crash in Paris.