CBSN

Looking For Love In A Cornfield

If you grow it, she will come.

At least that's what a single cattle-and-crops farmer is hoping. Earlier this summer, Pieter DeHond planted a lovelorn message in a cow pasture in 50-foot letters made from corn stalks.

Now, it reads: "S.W.F Got-2 (love symbol) Farm'n."

Underneath is a 1,000-foot-long arrow pointing the single white females to his house.

"It all started with a practical joke," DeHond told The Early Show co-anchor Rene Syler. "I kind of wanted to make some gossip in the town."

In place of a newspaper ad, DeHond said he decided on impulse to use up some extra corn seed left after spring planting at his 200-acre Pleasure Acres farm in Ontario County in western New York.

"I was going to clean the corn planter out — instead I went out and wrote a letter," he said.

"I wouldn't place a personal ad in the paper. To me, it seems desperate," the 41-year-old divorced father of two added, laughing. "This is more of a fun thing. I put this out in a field where nobody could see it unless you flew over it. The folks here in Canandaigua are always asking me why I don't have a wife, and I was just kind of playing a game with them, that's all."

DeHond told Syler planting the message, measuring about 900 feet wide by 600 feet, took him only about an hour to do with a corn planter.

"Just made some guidelines and wrote it out," he said. When the stalks reached 7 feet tall, you could read it easily from the air. Airplanes frequently pass over between Rochester and New York City.

But a few days ago, DeHond led his cows into the pasture and they chomped up the field corn. He says he expects the message will soon "will go away." And if nothing comes of this ad, he says he has no plans of planting another one next year.

"This one is causing me a little bit of grief," he said. "I didn't realize this was going to be a nationwide thing."

But when asked, he does admit he would like to find someone special and get married. So what is he really looking for?

"Personality," he says. "An understanding of what I do. Who I am — just a nice girl, nice country girl."

DeHond was working in a factory when he split up with his wife and went into farming seven years ago.

While life on the farm is "something I've always wanted to do," DeHond said running a business and looking after his children, Nathan, 13, and Amanda, 14, doesn't leave a lot of room for socializing.

"I enjoy being in the outdoors," he said, but farmers often "don't get out very much."

No worries, though. His corny appeal has already drawn quite a few phone calls and e-mails.

"You got to have hope, I guess," he said.