This Sunday's Super Bowl marked the occasion when the leading creatives in the advertising game put their best game face on for us. And just as in the main competition on the gridiron, there are winners -- and there are losers.
To view our picks for the most creative, entertaining and memorable commercials of Super Bowl LII, and those that (to mix sports metaphors here) struck out, scroll through our gallery (on desktop: you can advance by hitting the next button in the upper right).
Robots that show their superior intellect can be chilling (see "2001: A Space Odyssey"), but they can also just embarrass us humans. At least the rise of artificial intelligence may bring about, not a Skynet apocalypse, but more informed consumer choices when it comes to smartphone contracts.